A marketing research amroach for imtwovina Extension publications
California Agriculture 41(3):28-29. DOI: 10.3733/ca.v041n03p28.
Gordon W. Frankie is Professor, Department of Entomology, University of California, Berkeley; James I. Grieshop is Community Education Specialist, Cooperative Extension, UC Davis; Carlton S. Koehler is Entomologist, Cooperative Extension, UC Berkeley; J. Kenneth Grace was formerly a graduate student. Department of Entomology, UC Berkeley; Kathleen Hesketh was formerly Farm Advisor. UC Cooperative Extension. Alameda County;
A two-way exchange of information between producer and ultimate users could lead to more effective publications.