Farmers' markets please their customers
Robert Sommer, Center for Consumer Research, University of California, Davis
Margaret Wing, Childcare Information Network, San Diego
California Agriculture 34(4):10-12. DOI: 10.3733/ca.v034n04p10.
Robert Sommer is Professor of Psychology and Director, Center for Consumer Research, University of California, Davis; Margaret Wing is Nutrition Coordinator, Childcare Information Network, San Diego.
Fresh produce, price savings, and social atmosphere are sources of satisfaction to customers of certified farmers' markets in California.