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peer-reviewed research article

Farmers' markets please their customers

authors

Robert Sommer, Center for Consumer Research, University of California, Davis
Margaret Wing, Childcare Information Network, San Diego

publication information

California Agriculture 34(4):10-12. DOI: 10.3733/ca.v034n04p10. April 1980.

author affiliations

Robert Sommer is Professor of Psychology and Director, Center for Consumer Research, University of California, Davis; Margaret Wing is Nutrition Coordinator, Childcare Information Network, San Diego.

abstract

Fresh produce, price savings, and social atmosphere are sources of satisfaction to customers of certified farmers' markets in California.

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