Consumer acceptance surveys: Samples of experimental food products submitted to public taste-testing in attempt to estimate consumer acceptance
Rose Marie Pangborn, University of California
Marion Simone, University of California
California Agriculture 11(9):5-5. DOI: 10.3733/ca.v011n09p5.
Abstract Not Available – First paragraph follows:
Unless the public accepts the taste of a food product—regardless of how carefully prepared, nutritious, packaged, priced and available—the food is a complete failure.
Rose Marie Pangborn is Assistant Specialist in Food Technology, University of California, Davis. Marion Simone is Principal Laboratory Technician in Food Technology, University of California, Davis.